Use ProjectBlue AR to scan packaging and print to unlock augmented reality content. 3D models, language translations, video and audio content, photo galleries all materialize in Augmented Reality. Simply open the ProjectBlue app, point at any Project Blue designated content, and watch as an incredible new experience unfolds! Easy as 1-2-3: Download and install this app on your device. Open the ProjectBlue app. With the app open, point the camera of your device and scan.